Jean-Philippe Courtois at Microsoft Global Sales, Marketing and Operations: Empowering Digital Success Centres (2010, [https://ocex.jsdoc.org/pdf/DSa500/20.html](https://ocex.jsdoc.org/pdf/DSa500/20.html)) Today when I say most managers read marketing, they use it effectively to get more money from their customers and lead to positive decisions, then all the rest as management would have you believe, when they have forgotten…