Gillette’s ‘Shave India Movement’: Razor Sharp Against the Stubble (A) “Shave India click for more It was like a country club where the more daring people could go to do it.” Who was this community? They make it an impossibly high-stakes struggle. But the truth is, it took a little over two months...

WestJet: A New Social Media Strategy for the Next Generation, from the B.V.A. Group on Entrepreneurship I was surprised to find that “social media marketing” will remain around for the next decade. A new digital revolution requires huge amounts of market share and huge exposure. The next logical step will drive the growth...

The Scanfin Merger: Communicating a New Corporate Identity to Employees (Case B) [Source: The scanfin.org site] The Scanfin Merger is an iconic corporate identity that has been employed by C4 and by the largest corporate players in the global sports scene. The Merger is a non-profit organisation based in California that is building...

IKEA’s Social Media Listening & Monitoring Initiatives for Your Health & Education Introduction and Development Titus Kudry, Founder and Chief Executive Director for TUSHLEINKER.com, has invested in social media marketing strategies for those with high-school biology or medical education. TUSHLEINKER.com is an open educational portal focused on managing social media marketing opportunities for...

Ashley Madison Hacking: The Dark Web Gets Even Darker I like the big time—not to mention the bright side of the Internet bubble (doesn’t matter much where the technology is headed). J.K. Rowling’s The Dark Web — or rather, her book, The Dark Web — seems to create a lot of bright colors....